Created by insights professionals for insights professionals.

Our Founder’s Story

While working on P&G’s insights team, Kristi Zuhlke, KnowledgeHound’s founder, was asked what percentage of men shave in the shower. After days of compiling and analyzing data from various survey data sources and back and forth with vendors, she had her answer. However, it was too late – in the days it took her to arrive at the answer, the team was forced to make a consumer decision based on gut instead of the valuable and expensive data they already owned. At that moment, she realized the Insights function would be become irrelevant if it couldn’t move at the speed of the business, and the idea for KnowledgeHound was formed.

Kristi investigated the marketplace to see what solutions existed, only to find nothing. The market was in need, and there is no one better to create a solution for a need than someone who once lived the pain, and it was from that pain that KnowledgeHound was born.