Articles, tips, and resources to help you transform your data into decisions.
Situation: Danone was on the verge of deploying a handful of category-level A&U studies that contained a wealth of data related to their consumer’s habits and practices. They felt the…
KnowledgeHound, the world’s only search-based analytics solution for survey data, today announced its most sought-after product release with Rapid Reports. Rapid Reports by KnowledgeHound is designed to fit into your…
As the race for consumer attention heats up, advertisers must optimize their media plans to reach the right consumers in this $60 billion dollar TV ad business. According to Forbes,…
Do you love partnering with KnowledgeHound? Do you wonder what you did before KnowledgeHound given how much time we save you and your team? Here are 5 reasons why you…
NBCUniversal, one of the world’s largest media production companies, came to KnowledgeHound with 3 main challenges for building a consumer-driven brand: 1) Data is siloed. It goes unused on hard…
Situation Fandango’s Insights Team uses Qualtrics for the majority of their primary research. The problem they ran into with this was that there was no way to enable their stakeholders…
OVERVIEW Backed by a 120 year history, this Fortune 500 Consumer Packaged Goods company makes food and beverage products that are loved by people and pets alike. Their portfolio of…
There are so many strategies and methods for collecting data from a target market or group of users. Some methods are passive, interpreting data collected by website cookies and tracking…
Statistics are vital for understanding consumer insights and learning about informational data that could help steer future business decisions. Using statistical tests and their subsequent data can bring awareness to…
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