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Generative AI, Automation and Data Quality: Insights from Quirk’s London 2024

By May 24, 2024No Comments
Quirks London 2024

Did you snag tickets to the sold-out Quirk’s London 2024?

As proud exhibitors, we’re excited to offer you an exclusive peek into the exciting insights and innovations we encountered during our time at the conference. With a focus on cutting-edge topics like generative AI, automation, and data quality, Quirk’s London 2024 was a hub of inspiration and discovery.

Here are a few highlights:

Generative AI
Statista’s session “What’s Next in AI: 2025 trends and predictions” highlighted AI trends, focusing on the e-commerce, finance, agencies and media industries to show how to outpace the competition in reaping the benefits of AI.

Dvj insights’ session “Bringing AI to the party: How AI rewrites the rules of research” illustrated how artificial intelligence could be used end-to-end to significantly enhance the setup, data collection and analysis of market research projects.

Cambri’s session “Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success” discussed behind the AI hype, the real high-impact results of utilizing AI, delivering significantly higher launch success rates and faster learning.

In a collaborative session titled “Finding the diamond in the rough: Surfacing trends in the jewelry market through automated analytics,” De Beers and Inspirient discussed how they uncovered hidden insights within retailer sales data by harnessing the power of automated analytics. They delved deep into point-of-sales data, identifying subtle shifts and emerging trends across defined jewelry categories.

Data Quality
Crowdtech’s session, titled ‘Customers want to be heard. Are you listening? Companies like Nespresso, Ahold Delhaize, and Coca-Cola already do,’ explored the importance of data quality in making business decisions. Top brands such as Nespresso, Ahold Delhaize, and Coca-Cola have not only found ways to listen to customers but have also improved data quality, reduced time to market, and effectively engaged with customers.

dtect’s session, “The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing,” covered practical strategies and tools for proactively managing data quality, using the latest technology and industry best practices in fraud protection.

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