Articles, tips, and resources to help you transform your data into decisions.
Your Data Where You Want It. With greater concerns over data privacy, marketing in a “cookieless world” means more and more companies are prioritizing first-party data strategies. According to Deloitte,…
In just a few months after launching with KnowledgeHound, one of the world’s largest CPG clients shared some feedback on how they have realized the value and a return on…
How an insights team at a $1B Pharma brand reduced time to insights generation by 75% CHALLENGE Before Knowledgehound, there was no easy way to surface insights from key foundational…
Did you miss our rock star panel last week with industry leaders from Unilever, KraftHeinz, and NBCUniversal hosted by the one and only Katy Yates? Good news: you can watch…
Situation: Danone was on the verge of deploying a handful of category-level A&U studies that contained a wealth of data related to their consumer’s habits and practices. They felt the…
KnowledgeHound, the world’s only search-based analytics solution for survey data, today announced its most sought-after product release with Rapid Reports. Rapid Reports by KnowledgeHound is designed to fit into…
As the race for consumer attention heats up, advertisers must optimize their media plans to reach the right consumers in this $60 billion dollar TV ad business. According to Forbes,…
Do you love partnering with KnowledgeHound? Do you wonder what you did before KnowledgeHound given how much time we save you and your team? Here are 5 reasons why you…
NBCUniversal, one of the world’s largest media production companies, came to KnowledgeHound with 3 main challenges for building a consumer-driven brand: 1) Data is siloed. It goes unused on hard…
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