How an insights team at a $1B Pharma brand reduced time to insights generation by 75%
CHALLENGE
Before Knowledgehound, there was no easy way to surface insights from key foundational studies. The insights team was very dependent on the reporting from their survey suppliers. To mine the data further, they’d manually clean data and run calculations in excel. That was reported to be cumbersome and time-consuming. They would then spend 1-2 weeks processing and reorganizing data, and another 2-3 weeks doing analysis and reporting. Sound familiar?
SOLUTION
Our pharmaceutical client team was able to transform the way they worked…and the value of the data they brought to the business by leveraging KnowledgeHound to conduct the analysis work. KnowledgeHounds helps our clients visualize key data points with just a few clicks – across multiple foundational studies.
BUSINESS IMPACT
Discovery of new insights, not included in the final reports supplied by their vendors. These insights helped its marketing team to better understand their customer needs and what is most relevant to them
Money saved: no additional spend on marketing research to create reports for their internal clients
Time reduced on mining of data by 75% (from 1 month to 1 week).
They were able to democratize the data globally to help build a truly more customer-centric business
