OVERVIEW
Backed by a 120 year history, this Fortune 500 Consumer Packaged Goods company makes food and beverage products that are loved by people and pets alike. Their portfolio of 40+ brands, are are found in 90 percent of U.S. homes and countless restaurants.
THE CHALLENGE
Looking to innovate within their coffee portfolio, the business turned to their insights team for data that would help inform a new packaging innovation. Due to the expansive data available from surveys conducted on each of the products within their 40+ brands, the insights team was unsure of what, if any, survey data existed that would help inform these decisions and if they would have to commission a new research project to find answers.
THE KNOWLEDGEHOUND SOLUTION
Leveraging KnowledgeHound, the team uncovered a coffee habits and practices study from 2017, one that would otherwise go untouched.
Then, they used KnowledgeHound to manipulate the data to identify how many cups of coffee people typically make when they use their automatic drip machine.
From there, KnowledgeHound allowed them to combine two survey questions. One about the maximum capacity of the respondents’ coffee machines, to determine machine ownership, and a second about the number of cups they typically brew, unlocking the data needed to develop their new packaging innovation.
THE RESULT
With the ability to combine two questions and manipulate the data on the fly, they identified a new coffee packaging innovation to satisfy an unmet consumer need in market, without having to field a new study.
“We used KnowledgeHound to quickly manipulate the data and get it to what we needed to answer a question. I’m not even sure if it would be possible to compile this data without KnowledgeHound, and even if we could have, it would have taken so much longer! It’s awesome to have this solution at our disposal!” – CPG Company Insights Manager
