Did you know that 75% of the data from your survey research never makes its way to the final report?
When research is only delivered in static Powerpoint, much of the data is left inaccessible, thereby minimizing the value of each research project. To this end, the final reports and presentations (both examples of unstructured data), are the end products of your primary consumer research that get housed in your company’s Knowledge Management system. The data files themselves (aka the structured data) are typically inaccessible, meaning 75% of your company’s research investment was inadvertently squandered.
As technology continues to advance our industry, more and more brands are investing in Knowledge Management systems to solve several important challenges:
1) Democratize data
2) Reduce duplicative research
3) Maximize the ROI of research
4) Create a single source of truth inside an organization
Knowledge Management systems today like Lucy, Stravito, MarketLogic & Northern Light help to democratize insights across enterprises surfacing a wealth of knowledge from a company’s unstructured data assets.
Opportunity exists to combine and unlock the power of both structured and unstructured data inside your company’s chosen Knowledge Management system; maximizing the impact and reach of every research deliverable and data set. Enter KnowledgeHound. Data should flow in near real-time, where you want it, whenever you need it to allow your teams to uncover the insights they need to move the business forward. This can be easily achieved today by getting the ResTech stack right, and KnowledgeHound exists as the final piece of the puzzle…a technology solution that powers the insights from the other 75% of the data, the structured part of your data, ensuring it no longer goes to waste.
Want to learn more about how KnowledgeHound integrates with your Knowledge Management system? Reach out to katy@knowledgehound.com or your account team.
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