The Rising Role Of Tech With Consumer Data

Thursday, May 26th at 11AM EST

Webinar

Summary

Join KnowledgeHound and an all-star panel of insights leaders to discuss the democratization of consumer data and the rising role of technology.

Now more than ever before, brands are reaching for technology solutions to solve age-old business challenges. Technology enables brands to truly put the consumer at the heart of all decision making, to do more with less, and to evolve new ways of working accelerated by the pandemic. In this conversion, we will dive into:

  • Challenges facing insights leaders in today’s fast paced, on demand culture
  • Skills needed today by Insights Leaders of tomorrow
  • Leveraging technology to drive data democratization to empower organizations to be more consumer-driven, and the positive impact it makes on the business
  • Driving technology adoption in companies, and making it stick long term

About KnowledgeHound

KnowledgeHound is a Chicago-based marketing technology company. Its search-based survey data analysis solution empowers clients to make customer-focused decisions on the fly by maximizing the impact and lifetime value of already expensive and hard to leverage survey data.

The company is proud to partner with world-class Fortune 500 organizations, transforming and unifying survey data into approachable insights that allow their market research and analytics teams to move at the speed of the business, ensuring their customers stay at the forefront of every business decision while driving efficiencies along the way.

Panelists

Elliott Roazen

Elliott Roazen
Head of Growth @ Unilever

Camille Denis

Camille Denis
International Insights Director @ Kraft Heinz; Alumni of Reckitt, The Body Shop & SC Johnson

Anthony

Anthony Jackel
Associate Director, Brand Strategy @ C Space;
Alumni Kraft and Giant Eagle

Lauren Zweifler

Lauren Zweifler
SVP Insights & Research, Client Strategy & Insights Org @ NBC Universal Media;
Alumni Screenvision, Discovery & Turner Broadcasting System

Webinar Host

Katy Yates

Katy Yates
VP Client & Channel Strategy @ KnowlegeHound